Smirnoff dona 1.5 milioni di dollari ad associazioni LGBT, lo spot PRIDE con Laverne COX

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#Pride isn’t just a party, it’s a home that accepts everyone! #ad🌈 🏩 My friends at @SmirnoffUS and I welcome you ALL home with open arms and, of course, vodka! 🍸 This year is the 50th anniversary of the 1969 Stonewall uprising and it’s important for all of us to not only mark how far we’ve come, but what we can do to support our family moving forward, especially the most marginalized among us. I encourage each and every one of you to reach out to those around you and celebrate together with love and empathy in action. Smirnoff is taking action alongside us with HRC, their longtime partner, and are on their way to donating almost $1.5 million dollars by 2021 #cheers #WelcomeHome #Pride #LoveIsLove #TransIsBeautiful

Un post condiviso da laverne cox (@lavernecox) in data:

Entro il 2021 Smirnoff donerà quasi 1.5 milioni di dollari all’associazione lgbt HRC, con Laverne Cox, già volto della campagna Pride made in H&M, anche in questo caso meravigliosa protagonista.
W la vodka.

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